Although many thought leaders opine that it is a vanity metric, we all care about increasing our Twitter followers. It is always for a good reason. Your entire Twitter marketing strategy exists in a symbiotic chokehold with this number. That is why everyone wants fast shortcuts to get more Twitter followers.
However, despite the tantalizing whispers of cash-for-follower glory, there is no evading the elbow grease. It will be best if you build up your presence the old-fashioned way: by providing value. Of course, there are some quick wins, too.
The following is a compiled checklist—from most comfortable to most complex—of every minor and significant move that will help you on the path to the high-quality Twitter audience your brand deserves:
Update Your Bio
An up-to-date bio that is optimized to get targeted followers and a good headshot of yourself goes a long way in attracting followers. Also, if you have described your Twitter interests in your bio, you are more likely to get targeted followers who are interested in similar things as yourself. People who are more likely to find you exciting and retweet your thoughts.
Create a Tweet Schedule
A tweet schedule will keep your Twitter account active even when you are not at the computer or on your smartphone. It is an excellent tool for anyone who has a lot to say, but a busy lifestyle. You can create a tweet schedule to send out tweets that you write in advance at a later time or date, which ensures that you are tweeting regularly. It will signal to other Twitter users that you are an active participant on Twitter, as long as you are also spending time retweeting and having conversations, and should serve to increase your follower count over time.
Understand and Use Hashtags
Hashtags like #follow for following go a long way in attracting followers. By using appropriate hashtags in your tweets, you will be doing two important things. One, signalling to anyone reading your tweet what the main topic is and what you are likely to be tweeting about regularly. Also, including your tweet in the search results for that particular hashtag. Both of these results of hashtag use, not hashtag stuffing, but rather the proper use of hashtags, will serve to attract followers interested in the hashtags and topics you tweet about most.